Topic · 16 guides
Japanese and international trade shows for consumer product brands, and how to turn an exhibition or a CES launch into Japanese coverage.
Which Japanese exhibitions fit which consumer products, what exhibiting involves and costs (with a public fee example), the local support brands need, and how to follow up.
CES 2027 runs Jan 6–9 in Las Vegas. Badge vs booth costs, the audited CES 2026 audience, Eureka Park rules, Las Vegas services and a prep timeline.
IFA Berlin 2027 runs Sept 3–7 with Media Days Sept 1–2. Audience, stand pricing, IFA Next, tickets, who should exhibit and reaching Japanese media.
COMPUTEX 2027 runs June 1–4 in Taipei. Official booth rates, deposit and refund rules, InnoVEX for startups, who it suits and Japanese media timing.
HKTDC Hong Kong Electronics Fair 2027: Spring dates, booth prices in HK$, Hall of Fame rules, buyer matching and Japanese PR around the fair.
How the Global Sources Hong Kong Shows work: verified suppliers, OEM vs ODM vs OBM, past results, costs, and when a consumer brand should visit or exhibit.
2027 dates for Global Pet Expo, Interpets Tokyo, Zoomark, SuperZoo, Pet Fair Asia and PATS, with audiences, figures, costs and Japanese media tips.
CES, KBIS, AWE, IFA, CEATEC and JAPAN BUILD for smart-home and appliance brands: dates, audiences, published stand prices and Japanese media.
gamescom, Tokyo Game Show, COMPUTEX, BitSummit, PAX East and more for gaming hardware brands: dates, booth prices and TGS press rules.
Ambiente, Maison&Objet, NY NOW, Spring Fair and Tokyo Gift Show for lifestyle and gift brands: dates, stand prices and Japanese media timing.
Planning a press conference in Japan: when it beats a press release, kisha clubs, Japanese invitations, venue, press kit, program, follow-up and common mistakes.
How to win Japanese media attention at a trade show: organizer press rules at CEATEC, TGS and Japan IT Week, editor invitations, booth basics and follow-up.
How to turn a CES announcement into Japanese PR: how Japanese media cover CES, a Japanese release timed for Japan, and a separate Japanese launch afterwards.