Topic · 18 guides
How Japanese technology, lifestyle and news media work, which outlets matter for consumer products, and how editors decide what to cover.
Who owns Japan's tech media: Impress Watch sites, ITmedia, ASCII.jp, Mediagene and 4X, with publisher-reported audience figures and how to pitch each.
Page views, unique browsers and estimated visits for Japanese media explained, with verified publisher figures and why site traffic isn't article reach.
How Japanese TV, online media and magazines compare on reach, targeting, lead times, search visibility and measurement, with a fit guide by product.
What Japanese editors check before reviewing a foreign product: reader fit, yen price, novelty, specs, testing, PSE and giteki, and support.
Which Japanese outlets cover smart-home devices, appliances and electronics, from Kaden Watch to 360LiFE and BCN+R, and what their editors need from you.
Where to pitch pet products and lifestyle brands in Japan: verified pet media, design magazines, claim wording, samples and realistic expectations.
How Japanese release services such as Kyodo News PR Wire, @Press and ValuePress distribute releases, what reach claims mean, and why that isn't coverage.
Published tie-up prices from Impress Watch, @DIME and Yahoo! News PR, how page-view guarantees work, labeling rules, and when paid beats earned PR.
How Japanese news aggregators carry partner outlets' stories, why platform traffic isn't article reach, and where Yahoo! News' paid News PR fits.
The main Japanese gadget websites, who publishes them, what each covers and publisher-stated audience figures, plus how overseas brands should approach them.
Japanese gadget media, YouTube reviews or a press release? What each delivers, what can be put in a contract, and which fits your product and goal.
Editorial coverage, sponsored content and product seeding in Japan: how stealth marketing rules apply, which labels are clear, and how to combine them.
How to get Japanese media to cover your product: newsworthiness, story, media fit, release vs outreach, samples and timing, and why coverage isn't guaranteed.
A channel-by-channel guide to product PR in Japan: press releases, direct outreach, Modern-G, reviewers, TV and events, and how PR prepares you for retail talks.
What Tier 1 and Tier 2 mean in Japanese product PR, the main media categories, how to judge fit, and what Japanese media need from overseas brands.