Product PR
in Japan.
Japanese media and creator exposure for innovative products.
We turn your product into a Japanese story and take it to the Japanese editors, magazines and YouTubers who cover your category.
- ✓ 2,000+ press releases
- ✓ TV · magazines · web
The ultimate gaming cockpit. Built for legends.
近未来的なサソリ型ゲーミングチェア
Real products.
Real Japanese media coverage.
A selection of products Gloture introduced to Japan, as covered by Japanese TV, magazines and independent online media.
Featured in Japanese media
Logos show outlets that covered products we introduced. They are not partners and don’t endorse Gloture.
TVYomiuri TVDec 2020Plug ShaveThe smartphone-powered mini shaver was among the products introduced on the programme; the broadcaster’s page lists Gloture as the seller.Read on Yomiuri TV (opens in a new tab)
MagazineBeginJul 2021H2Go portable dryerOne of three compact rainy-season tools in Begin’s July 2021 issue, credited to Gloture; republished on Begin’s website.Read on Begin (opens in a new tab)
Hands-on reviewITmediaSep 2022GeeMoniA three-page review by ITmedia’s portable-display columnist, who borrowed a unit, weighed and tested it, and noted its weak points as well as its strengths.Read on ITmedia (opens in a new tab)
OnlineGizmodo JapanSep 2024GeeRig X1A Gizmodo writer’s take on Gloture’s multifunction smart mouse with a touchpad, voice recorder and ChatGPT access.Read on Gizmodo Japan (opens in a new tab)
OnlinePC WatchAug 2023RevoPadA dual-screen laptop with a 7-inch display beside the keyboard and a detachable webcam.Read on PC Watch (opens in a new tab)
OnlineAV WatchMar 2020Jasmine Audio Vertical Record PlayerA vertical record player that displays the record as it plays, with Bluetooth output.Read on AV Watch (opens in a new tab)
Since 2015 · 2,000+ press releases · 170+ magazine features · 50+ TV features
From Gloture’s company records, not an audited total.
Let’s shape your product story for Japan.
Discuss Your Japan PR ProjectJapan PR, scoped to your launch.
Japanese media PR
Your Japanese product story, press release distribution and direct outreach to relevant Japanese editors. The scope is agreed for each project. From US$2,500.
Japanese YouTuber campaigns
We select Japanese YouTubers who fit your product, agree clear terms (paid or product-only), ship samples, check previews and confirm every published video, with sponsorship clearly disclosed. Request a quote.
Launch & crowdfunding PR
PR timed around your Japan launch or a Japanese or global crowdfunding campaign, so the story reaches media and creators when it matters.
Retail guidance, where relevant
Advice from our own retail experience (b8ta Tokyo, Marui pop-ups) and introductions where they make sense. No placement is guaranteed, and we don’t handle import, inventory or distribution.
Beyond the screen.
Into Japan’s retail spaces.
Before focusing on Product PR, Gloture put overseas gadgets in front of Japanese shoppers itself: pop-up stores at MARUI, product showcases at b8ta and limited-time corners in electronics stores. These are past projects, not placements we offer.
Venues of past showcases
Where it fits,
also on Modern-G.
次に欲しくなる一台を、見つける。
Modern-G is Gloture’s own product discovery media, in Japanese and English. Its editors choose and explain new products from crowdfunding platforms and beyond, alongside buying guides, reviews and essays. Where a product fits its editorial standards, a Japan PR project can include an introduction on Modern-G; the editors make that call, and ads and affiliate links are always labelled. It complements independent coverage; it doesn’t replace it.
- 10 product categories and search
- Journal: guides, reviews and essays
- Japanese and English editions
Product PR in Japan, built around story and media context.
Gloture helps overseas consumer product brands turn product features, positioning and campaign materials into Japanese product stories that Japanese media and consumers can easily understand. Depending on the project, that story is combined with press release distribution, Japanese media outreach and, where it fits, YouTuber campaigns or a Modern-G article. The scope is agreed for each project.
- Who it’s for
- Overseas consumer brands launching in Japan, from crowdfunding campaigns to products already shipping.
- Good fit
- Gadgets, smart home, wellness, outdoor and design-led lifestyle products.
- What we don’t do
- Paid ads, inventory, logistics or distribution. Coverage is guaranteed only as our agreement defines it (an outlet minimum); TV, magazine features, sales and ROI are not guaranteed.
- Price
- Product PR from US$2,500. Scope and deliverables are agreed for each project; other services on request. See the Product PR package
One product, five stops to Japan.
Illustrative workflow with real examples from different products. TV and magazine features are never guaranteed; the standard package guarantees a minimum number of qualifying Japanese outlets.
Your English pitch
Revolutionary. Next-generation. World’s most advanced. Backed by thousands. Game-changing…Example text
Japanese story
Ultimate gaming cockpit
近未来的なサソリ型
Written in Japanese, not translated
PR platform release & media distribution
PR platform releaseGloture media list- Tech & gadget editors
- Lifestyle & design magazines
- TV & news desks
- Web media
Tier 1 / Tier 2 contacts · direct outreach
Press release distribution, plus outreach to relevant outlets from our own Tier 1 / Tier 2 Japanese media list. Each outlet decides for itself whether to reply or publish; the outlet minimum in your agreement covers the result.
Modern-G article (where it fits)
MODERN-G
「映え文化」が、気高きDysonを壊した
Real: Modern-G article, 2026
Coverage & follow-up
What was covered → youReal: Plug Shave on 読売テレビ 2020 · H2Go in Begin 2021
No sales funnel.
Just a real review.
- Right away
- A copy of your submission by email
- Within 3 business days
- We review your product and reply if we can support your project
- If it fits
- A short call, then a clear scope and quote
Build the future of Product PR in Japan.
We're looking for an experienced B2B sales lead to bring great products from around the world to Japan.