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Gloture
Product PR in Japan

Product PR
in Japan.

From overseas product pitch to Japanese product story.

We turn your product pitch into a Japanese story, distribute it through a PR platform and to our 150+ media contacts, and feature it on Modern-G.

＼ About 2 minutes · within 3 business days, if we can support your project ／Get a Japan PR Review
  • ✓ 2,000+ press releases
  • ✓ TV · magazines · web
SCORP TOKYO ZERO, a scorpion-shaped gaming chair
SCORP TOKYO · ZERO
11 yearsintroducing products to Japan
800+products introduced to Japan
Pitch → Japanese story

The ultimate gaming cockpit. Built for legends.

近未来的なサソリ型ゲーミングチェア

PR releaseModern-GMedia

Products we introduced have been featured on Japanese TV and radio

50+ TV features · from Gloture’s broadcast records
  • 日本テレビ
  • テレビ朝日
  • フジテレビ
  • 読売テレビ
  • 朝日放送テレビ
  • 九州朝日放送
  • MBS
  • FM AICHI
Why Japan is different

Japan needs its own product story.

  1. 01

    Japanese media read differently

    Editors look for the detail, the scene and the use case, not superlatives like “revolutionary” or “world’s first”.

  2. 02

    Translated pitches are easy to overlook

    A Kickstarter pitch translated word for word rarely reads as news in Japanese. It has to be rewritten, not translated.

  3. 03

    Distribution matters as much as the story

    A release alone is easy to miss. It needs to reach the right editors, writers and creators directly.

About our Product PR

Product PR in Japan, built around story and media context.

Gloture helps overseas consumer product brands turn product features, positioning and campaign materials into Japanese product stories that Japanese media and consumers can easily understand. Each project combines that story with press release distribution, Japanese media outreach, a Modern-G feature and a media coverage report.

Who it’s for
Overseas consumer brands launching in Japan, from crowdfunding campaigns to products already shipping.
Good fit
Gadgets, smart home, wellness, outdoor and design-led lifestyle products.
What we don’t do
Paid ads, inventory, logistics or Amazon operation. We don’t guarantee sales or coverage.
Budget
Japan PR projects start from a PR budget of ¥300,000.
About Gloture
How it works

One product, five stops to Japan.

Illustrative workflow with real examples from different products. Media coverage is never guaranteed.

  1. Your English pitch

    Revolutionary. Next-generation. World’s most advanced. Backed by thousands. Game-changing…

    Example text

  2. Japanese story

    Ultimate gaming cockpit

    近未来的なサソリ型

    Written in Japanese, not translated

  3. PR platform release & media distribution

    PR platform release
    Gloture media list150+
    • Tech & gadget editors
    • Lifestyle & design magazines
    • TV & news desks
    • Web media & creators

    Tier 1 / Tier 2 contacts · direct outreach

    A PR platform release plus our curated list of 150+ Tier 1 / Tier 2 media contacts.

  4. Modern-G feature

    MODERN-G

    「映え文化」が、気高きDysonを壊した

    Real: Modern-G article, 2026

  5. Media coverage & report

    Coverage report → you

    Real: MOSOCO on 日本テレビ 2021 · GINZA 2020

Since 2015introducing products to Japan
2,000+press releases published
170+magazine features
50+TV features

Figures provided by Gloture.

Our own product media

Your feature runs
on Modern-G.

まだ見たことのない未来を、日常に。

Modern-G is Gloture’s gadget and lifestyle media. Each Japan PR project includes a Modern-G feature written by our editors, next to the BREAKING, DESIGN, REVIEW and AI stories Japanese readers already follow.

  • 「映え文化」が、気高きDysonを壊した
  • AI、使うならちゃんと使ってくれよ！
Visit modern-g.com
The Modern-G homepage
A Modern-G feature article header
Modern-G · 「映え文化」が、気高きDysonを壊した
Media results

A decade of products,
seen in Japan.

Magazine features, TV segments and web articles about products Gloture introduced. Dates come from our records and the publications themselves.

In magazines

On TV and radio

On the web

Gloture pop-up store at Yurakucho Marui with the illuminated g
Gloture pop-up · Yurakucho Marui 2023
Experience

We’ve been on the other side of the box.

For 11 years we brought overseas products to Japan ourselves: online, at b8ta and in our own pop-up stores. We know how a new product earns attention here, and now that experience goes into Product PR.

2015
Gloture begins, introducing overseas products
2021–2023
b8ta Tokyo, Marui pop-ups, TV and magazines
Today
Product PR in Japan, with Modern-G
After you submit

No sales funnel.
Just a real review.

Right away
A copy of your submission by email
Within 3 business days
We review your product and reply if we can support your project
If it fits
A short call, then a clear scope and quote
Read the FAQ