Influencers & YouTube
How Much Do Japanese YouTubers Charge for Sponsored Videos?
What Japanese YouTubers charge brands: the ¥2–5 per subscriber rule of thumb and its limits, what a fee includes, the costs around it and illustrative budgets.
Topic · 8 guides
Japan Influencer & YouTube Marketing
Working with Japanese YouTubers and creators: finding and vetting channels, sponsorship costs, formats, platforms and measuring results.
Influencers & YouTubeJapanese YouTube Campaign ROI: How to Measure Sales, Not Just Views
Influencers & YouTubeHow to Find and Vet Japanese YouTubers for Your Product
- Influencers & YouTube
How to Run a Japanese Creator Campaign Without a Local Team
How overseas brands run Japanese YouTuber campaigns without staff in Japan: the steps, what needs a local presence, Japan's stealth marketing rule and your options.
- Influencers & YouTube
YouTube Shorts vs. Dedicated Reviews vs. Sponsorship Integrations in Japan
Which sponsored YouTube format suits a gadget in Japan: dedicated reviews, integrations or Shorts, with relative costs, how views differ and disclosure rules.
- Influencers & YouTube
Best Influencer Marketing Platforms in Japan: Tools, Agencies & Pricing Compared
An unranked comparison of influencer platforms and agencies for Japan: marketplaces, YouTube data tools, managed agencies and global software, with prices.
- Influencers & YouTube
Japanese YouTuber Marketing: Self-Service Platforms vs. Managed Campaigns
Run Japanese YouTuber campaigns with software or hire an agency? Workload, Japanese-language needs, samples, cost components and a five-creator scenario.