Topic · 8 guides
Makuake, CAMPFIRE and GREEN FUNDING compared, campaign economics, and how to take a Kickstarter or Indiegogo product to Japanese backers.
Makuake, CAMPFIRE and GREEN FUNDING compared for overseas brands: funding models, published fees, eligibility for foreign companies, and how PR fits around a campaign.
Can a foreign brand launch on GREEN FUNDING? Screening, the published 20% and 13% fee plans, when the Partner plan pays off, and what changes under a partner's account.
Product-channel fit in Japan: what tends to suit crowdfunding, what suits e-commerce first, what needs caution, and how PR supports each route.
After Kickstarter or Indiegogo: fulfillment, PR, retail readiness and international expansion, and how to prepare a crowdfunded product for Japan.
Why crowdfunding revenue isn't profit in Japan: platform fees as published, a cost checklist, Gloture's margin framework and an illustrative ¥20,000 example.