Product PR
Japan Product PR Budget: What Can $3K, $10K or $30K Achieve?
What about US$3,000, US$10,000 and US$30,000 typically buys in Japanese product PR, based on published market price examples, and what each level can't do.
Topic · 16 guides
Product PR Essentials
How product PR works in Japan: budgets, agencies, press kits, timelines, reports and what a campaign can and cannot promise.
Product PRHow Long Does Product PR Take in Japan?
- Product PR
What Does a Japan Product PR Campaign Report Include?
What a Japan product PR report should contain: coverage types, URLs and archives, audience figures and their limits, UTM and GA4 traffic, and a sample outline.
- Product PR
Best PR Agencies in Japan for Consumer Electronics & Gadget Brands: An Unranked Guide
An unranked guide to Japanese PR agencies for consumer electronics and gadget brands: what each says it does, public facts, and how to choose one for a launch.
- Product PR
What Should a Japan PR Agency Actually Deliver? Contracts, KPIs & Red Flags
Retainer, project or success fee: what a Japan PR agency should deliver, what to write into the contract, which KPIs make sense, and the red flags to avoid.
- Product PR
Japan PR Agency vs. Influencer Agency vs. Advertising Agency
How PR, influencer and advertising agencies differ in Japan: what each produces and charges, market data, labeling rules and which a gadget brand needs first.
- Product PR
How to Measure Product PR ROI in Japan
Measure product PR in Japan in stages, from coverage to buyer signals and sales, using branded search and baselines, and why ad value equivalents aren't ROI.
- Product PR
What Happens After a Japanese Press Release Is Distributed?
What distribution does on day zero, why reposts aren't coverage, how fast Japanese media move, and what a useful PR results report should show.
- Product PR
Case Study: What Launching WT2, Plug Shave and MOVE IT in Japan Taught Us About Japanese Media
Gloture's own launches of three overseas gadgets in Japan, 2018–2023: what it did, which Japanese media covered them, and what that taught us.
- Product PR
Can You Use AI to Write a Japanese Press Release? What Works, What Fails and What to Check
Can AI write a Japanese press release? What it does well, what it gets wrong, and what to check before sending: angle, headline, facts, claims and materials.
- Product PR
Japan PR Costs for Consumer Product Brands: What Affects the Budget?
What affects Japan PR costs for consumer product brands: distribution vs full Product PR, story, PR kit, outreach, samples and reporting, plus questions to ask.
- Product PR
How to Localize Your Product Story for the Japanese Market
Translation vs story localization for Japan: user and scene, evidence instead of superlatives, tone, founder story, visuals, and a localization checklist.
- Product PR
Japan PR Kit Checklist: What Japanese Media Need Before Covering Your Product
What Japanese media need before covering a foreign product: Japanese press release, yen price, where to buy, support, specs, image rights, samples and a contact.
- Product PR
How Product PR Works in Japan: A Guide for Overseas Consumer Brands
How product PR works in Japan: why translated press releases rarely work, the five steps from pitch to coverage, and how the scope of Product PR is agreed.