Global
Adventure.
= Gloture
Since 2015, Gloture has introduced innovative products from around the world to Japan. We learned what makes a new product earn attention here: in the media, in stores and in everyday life. Today we focus all of that on one thing: Product PR in Japan.
Glotureは「Global Adventure」から生まれた名前です。2015年の創業以来、世界中の革新的なプロダクトを日本に紹介してきました。その経験をいま、海外プロダクトの魅力を日本のメディアと生活者に届けるProduct PRに注いでいます。
The adventure changed shape.
The curiosity didn’t.
We began by bringing products we loved from around the world to Japan ourselves. Over 11 years and 800+ products, we learned that a great product still needs the right story, told in the right words, to the right people.
- 2015
Gloture begins
Founded on April 27, 2015, to bring what’s new in the world to Japan, even before anyone here has heard of it.
- The first decade
800+ products introduced
Gadgets, smart home, wellness and outdoor products, seen on Japanese TV, in magazines, at b8ta Tokyo and in our own pop-up stores.
- Today
Product PR in Japan
All of that experience goes into one job: turning an overseas product pitch into a Japanese story, backed by our media network and Modern-G.
Mission
Help innovative products from around the world be understood, trusted and discovered in Japan.
世界の革新的なプロダクトが、日本で正しく理解され、信頼され、見つけてもらえるように。プロダクトコミュニケーションとPRで、その橋をかけます。
Vision
Be the Product PR partner overseas consumer brands trust first when they enter Japan.
日本に挑む海外コンシューマーブランドが、最初に相談したくなるProduct PRパートナーへ。
Eight things we won’t outgrow.
- 01
Curiosity
好奇心We go looking for what Japan hasn’t seen yet.
- 02
Product love
プロダクト愛We start with the product itself, and we use it before we write about it.
- 03
Honest communication
誠実さNo inflated claims, no guaranteed coverage. Just the truth, told well.
- 04
Japanese storytelling
日本語で語るWe rewrite for Japanese readers. We don’t just translate.
- 05
Cross-border thinking
国境を越えるWe understand both the founder’s market and Japan’s.
- 06
Trust with media
メディアとの信頼Long relationships with editors and readers.
- 07
Small expert team
少数精鋭You work directly with the people who do the work.
- 08
Adventure
冒険心Global Adventure is still the point. Each new product is a new one.
How we work.
We use the product first
Before we write a word, we unbox it, use it and find what actually matters.
Editorial honesty
We tell you what Japanese media will and won’t care about, even when it’s not what you hoped to hear.
Small and senior
A small team where the people you talk to are the people doing the work.
Two perspectives
Overseas founders’ ambition and Japanese readers’ expectations, held together.
会社情報
- Company · 会社名
- 株式会社Gloture
- Founded · 設立
- 2015年4月27日April 27, 2015
- Representative · 代表者
- 希咲 君一
- Capital · 資本金
- 5,000,000円JPY 5,000,000
- Address · 所在地
- 〒107-0062 東京都港区南青山3丁目1番36号 青山丸竹ビル6FAoyama Marutake Bldg. 6F, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo 107-0062
- Business · 事業内容
- プロダクトPR（戦略・日本語ストーリー制作・PRプラットフォーム配信・メディアリレーション）、プロダクトメディア「Modern-G」の運営Product PR for innovative consumer products · operation of Modern-G